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10 Good Corporate Video Production Tips

Posted on August 5th, by Mark in Blog. No Comments

Here are some top 10 tips on creating GOOD corporate video! Not your run of the mill nonsense, but relevant up-to-date and useful TIPS!

1. Content is King:

Make sure the message is compelling and engages the viewer. Effective corporate video’s capture’s it’s audiences attention, piques their curiosity, provides information and makes them want to take action.

2. Lighting and Sound.

Proper lighting and good sound quality is crucial – light your subject correctly as poor lighting will look unprofessional and low budget. No one will notice poor sound but EVERYONE will notice bad sound and it will distract your viewers from the message your trying to convey.

3. Clothing:

The clothes worn by you or a paid actor should be appropriate for your business. If your clients are used to seeing you without a tie – then don’t wear one. And never wear busy patterns, … Read More »



Life as an Intern at Phink

Posted on July 25th, by Mark in Blog. No Comments

The past two months have been new, exciting, and filled with the unexpected. Had I been asked in January where I would be the coming summer, I would not have said that I would be interning, let alone in London with a video production company.

A little background: I am from Texas, I go to school at the University of Arkansas, and am majoring in International Business, Spanish, and non-profits.

Someway or another I was set up as an intern with Phink, a video production company in London. Honestly I wasn’t sure how it was going to go as I knew next to nothing about video production. But I was intrigued and excited to learn about another industry, to stretch myself in whatever lowly intern position I was put in.

Arriving on my first day I was incredibly nervous. Anyone who says they … Read More »



How to Expand your Audience with Social Media

Posted on July 24th, by Mark in Blog. No Comments

1.4 billion Facebook members
300 million LinkedIn members
600 thousands twitter followers

With numbers like those it is a no brainer as to why companies around the world are stepping up their social media game. Social media has become the way of life. It is the way we communicate, we research, we learn, we waste time and the way we shop. Facebook has come a long way from its humble beginnings of communication at Harvard. It has become a main outlet of marketing, advertising, and communication tool for all things under the sun.

In recent years video has turned from an occasional use to the way of advertising on social media. Videos can tell and reveal more about your product or service than simply writing it down can and in a shorter amount of time. They inform your viewers and showcase your company while … Read More »



Proctor & Gamble – SuperSavvyMe

Posted on July 22nd, by Mark in Animation, Corporate, Online, Portfolio, Promo. No Comments

Supersavvyme is an online platform created by Procter & Gamble ( P&G ), a company that has been establishing brands for the past 175 years, helping people around the world have an extraordinary day, every day.

Sometimes we need help tackling life’s little challenges. Whether it’s choosing the perfect mascara for a night out, getting chewing gum out of a school uniform or sprucing up your home in record time – SSM is there for you. With help from their top experts, inspiring articles, great offers on the latest products and real reviews from the community you’ll always be in the know!



How to Make Your Explainer Videos More Popular

Posted on July 21st, by Mark in Blog. No Comments

Make Your Explainer Video Viral

Many people find making an explainer video quite simple to do, however that is becoming an increasingly bigger fallacy. Because so many videos are now battling to get the most views, producers and directors are having to come up with new ideas to make their videos stand head and shoulders above the competition.

Here we will take a look at the ways you can make your explainer video more popular, so then you can reach a wider audience through viral marketing.

Demonstrate, Don’t Explain

Ironically, one of the worst things you can do with an explainer video is the actual explaining. Many people misjudge this medium and think that all they need is one person stood in front of the camera talking. Just like if you were making a feature film, the intention is to show not tell. Instead … Read More »






Insights, tips, techniques and phinking from the Phink Blog

10 Good Corporate Video Production Tips

Here are some top 10 tips on creating GOOD corporate video! Not your run of the mill nonsense, but relevant up-to-date and useful TIPS!

1....

Life as an Intern at Phink

The past two months have been new, exciting, and filled with the unexpected. Had I been asked in January where I would be the...

How to Expand your Audience with Social Media
1.4 billion Facebook members 300 million LinkedIn members 600 thousands twitter followers

With numbers like those it is a no brainer as to why companies around the...