We’ve been doing this a long time now and thought it might be worth declaring the top 10 “issues” (I have a problem with the word problem!) that arise when producing video’s for clients and artists alike. If your thinking about setting up a video production company or going freelance, perhaps read this first before you jump in!
Committees Don’t Work
As the old adage goes, a camel is a horse made by a committee. Good creativity doesn’t exist in a committee verdict and very rarely in a partnership, unless you’re the Cohen brothers or Wachowskis. Good vision and direction has to come from one ultimate source, that others jump on board to help bring to life with their own unique skills. That’s why there is such an air of hierarchy within production crews, everyone plays a separate role like clogs in … Read More »
Visual content is the key to the future of digital marketing as it is such an appealing way to communicate quickly. This can be the best way to use digital marketing to your advantage as it can help you obtain the attention of your customers in such a short period of time. You can communicate with your customers through a variety of visual content methods such as; Quality photos, infographics and interactive videos. Using visual content in all of your marketing will help you differentiate from your competition, this will give customers a better view on your content rather than anyone else’s.
Content marketing is a really effective and valuable tool with marketing and is already the most popular and most successful strategy within a campaign. If you are a smaller business or starting up then this is something you should … Read More »
The best way to continuously drive traffic to your site and keep it there is to repeatedly create inspiring and original content.
Engaging with your audience should be you number one priority as well as creating new and exceptional content. One of the easiest ways to keep in touch with your audience is through social media as the main sites such as Twitter and Facebook are free to use. Although, this is just the beginning. In order to keep your followers interested you need to interact with them. Respond to all posts and tweets that you receive either about your content or other appropriate topics. Ask them what they want to see in your content or what ways it can be improved, many of your followers will be happy to help with content selection and quality. The more time you take … Read More »
An internal video for Coca Cola explaining their social media room set up and the daily management of:
· 430K Tweets
· 290K Facebook status updates
· 70K Instagram photos uploaded
· Over 100 hours of video uploaded and 5 million videos viewed on YouTube.
· 4.7 million tumblr posts
· 570 new websites
The video is for internal use only and subject to copyright of brand and marketing materials but please contact us for more information.
If you use music in a video for marketing purposes without looking into the legal factors it could be a business ending decision. The reason being that the fees and penalties for misuse of copyrights can be anything up to £100,000 per occurrence. Even if your situation doesn’t escalate to a court case, you do run the risk of the video being removed from a video sharing site such as YouTube or Vimeo and your account being banned! So in this post I’m going to explain some facts you need to know – look at it like your ‘get out of jail free card’
The company or organisation that owns the rights to the music has the option to license the music in anyway that they choose. In fact, they can choose not to license it if they so wish. Licensing … Read More »