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The Seven of Viral Marketing

Posted on November 25th, by Mark in Blog. No Comments

We’ve all seen that one video that makes us click the replay button over and over again. Whether the video makes us laugh or cry, there is something about viral videos that works.

Video marketing is a whole new territory that has just sprung up in the now digital era. It is a type of marketing that has completely intertwined with work and pleasure.

How can you or your company leverage a viral channel? Here are the seven golden rules of viral marketing.

Stop Being Neutral

In order to make sure you have created quality content you need to make sure your video triggers a strong emotional response. Develop an opinion that inspires strong emotions. When a viewer feels strongly about a video it is more likely to share the video.

Do Something Unexpected

People will not watch a video if they know how it will … Read More »



Video Production: Successful DIY (Do It Yourself!) Tips and Tricks

Posted on November 18th, by Mark in Blog. No Comments

When it comes to video production, budgetary reasons can have a big impact on available access to proper film equipment. As a result, the process may require a guerrilla-style approach to achieving a specific or desired shot

Our production tips will give you brilliant and innovative ways to acquire the visual style that you’ll need with every day household items at your disposal without spending thousands of dollars.

Cardboard Dolly

This may sound like a strange approach to getting a tracking shot, but in fact it might be one of the most effective that can be accomplished in a matter of seconds.

All you need to do is find a stable counter top or any flat surface to place a square piece of cardboard on. Once you do this, place the camera on top of the cardboard and use your fingers to slide the … Read More »



Korean Cinema a Driving Force in the Future of the Industry

Posted on November 17th, by Mark in Blog. No Comments

With the London Korean Film Festival beginning early last week, it marks the 9th year that the festival has been running here in the UK. The festival will be running 55 brilliant films until the 21st of November. One of the incredible things about this festival is that it began as a small event with less than ten films and has expanded exponentially over nearly a decade. The reality of the film industry is that South Korean cinema is booming with no signs of slowing down.

According to 2013 Theatrical Market Statistics recorded by the Motion Picture Association of America (MPAA), the U.S./Canada market has shown a box office increase of only 3% over the past five years as opposed to the Asia Pacific’s 55% increase. What’s more amazing is Hollywood’s adaptation to this new change in the global market demographic. … Read More »



LIFE ITSELF Film Review

Posted on November 11th, by Mark in Blog. No Comments

Life Itself begins with film critic, Roger Ebert, expressing that “Movies are like a machine that generates empathy. It lets you understand a little bit more about different hopes, aspirations, dreams, and fears. It helps us to identify with the people who are sharing this journey with us.”

Director Steve James begins the film with this quote in the context of viewers at the Chicago Theatre, where both Siskel and Ebert would watch films for their show. Except this was the memorial tribute for Roger Ebert called ‘A Celebration of Life’ that took place after his passing. This helps to resonate with the viewer that the film Life Itself is also a celebration for the life of a legendary critic.

After this James explains through voice over that they’d only began filming five months before Ebert’s passing. Originally he planned to adapt … Read More »



What Makes a Video Go Viral

Posted on November 3rd, by Mark in Blog. No Comments

From crafting your video content to the exhilarating feeling of putting a video up on YouTube, the underlying desire for it to explode with viewers is the ideal end result. But there’s a certain approach that must be made in order for a video to successfully reach a mass larger than a few hundred. This article talks about the two parts that cause people to touch the screen in front of them and see a video that moves them more than words.

The first is…

Emotional Engagement

Now why might this be? Think about all the viral video productions. Nearly every single one of them plays upon the emotions of an individual. The audience that watches videos online want to connect with what they’re watching; to receive some sort of emotional reaction from it.

What sort of emotions exactly? Why it could be any, as … Read More »






Insights, tips, techniques and phinking from the Phink Blog

The Seven of Viral Marketing

We’ve all seen that one video that makes us click the replay button over and over again. Whether the video makes us laugh or...

Video Production: Successful DIY (Do It Yourself!) Tips and Tricks

When it comes to video production, budgetary reasons can have a big impact on available access to proper film equipment. As a result, the...

Korean Cinema a Driving Force in the Future of the Industry

With the London Korean Film Festival beginning early last week, it marks the 9th year that the festival has been running here in the...