It is difficult to find someone who hasn’t heard of the recent invasion of drones. These unmanned aerial vehicles (UAV’S) fly high in the sky and are controlled from on the ground. They’ve been utilised for search and rescue efforts, on the battlefield as weapons, and wedding pictures.
Recent films such as “Transformers: Age of Extinction,” “Harry Potter,” and “Skyfall” have already used drones, merely because these shoots were overseas where the restrictions were far less daunting. Now, according to a motion made by the Obama administration, for the first time in the United States drones will implemented in seven film and television productions (probably more since this news broke).
As time goes on more films will likely be given the same ability, in what Obama calls “a significant milestone.” While the list of films using drones continues to expand, I’d like … Read More »
This is a film that was, for all intents and purposes, marketed as a basic murder mystery. As someone who hadn’t read the book, I went in expecting your typical suburban white male who had marriage problems and hides it from the public before trying to prove himself innocent. Then for the entirety of the film, it would play the audience into convoluted disorientation as they internally debate whether he is guilty or innocent. I could not have been more wrong.
“Gone Girl” is the latest directorial effort from David Fincher, who in the past has brought to the world films that in some instances challenge the audience (think “Se7en”) and at other times confused them (Yes, I’m talking about you “Fight Club”). No matter the final product, his films tend to be different with each attempt and “Gone Girl” may … Read More »
Produced for the Auto Trader Sales Conference in Stratford-upon-Avon on 2nd October 2014… The idea for the video was to inspire the Auto Trader’s sales staff for a new era in the company. It’s meant to get them really excited about the journey they are all on and where they are going. It was key not to be just a boring informative video, while based around an aviation theme! www.phinkproductions.com
Our Co-Founder and MD, Mr Wilson was recently interviewed by Ben Cardew for Digital Marketing Magazine “Sandbox” on what it takes to produce music video’s on a shoestring budget.
Here’s how it went:
Why does a music video work so well as a marketing tool?
A music video is a great tool for an artist to promote themselves as part of a campaign. Be it an Album release or EP; a music video should only be seen as a small part of the campaign push which should also involve another 2-3 video’s, a tour (whether Local, National or Abroad) and huge amount of radio plugging.
Obviously there are still many very high-budget videos – but they can also work on a limited budget. So what can you do with video on a budget?
If the budget is tight your going to need to spend … Read More »
We’ve been doing this a long time now and thought it might be worth declaring the top 10 “issues” (I have a problem with the word problem!) that arise when producing video’s for clients and artists alike. If your thinking about setting up a video production company or going freelance, perhaps read this first before you jump in!
Committees Don’t Work
As the old adage goes, a camel is a horse made by a committee. Good creativity doesn’t exist in a committee verdict and very rarely in a partnership, unless you’re the Cohen brothers or Wachowskis. Good vision and direction has to come from one ultimate source, that others jump on board to help bring to life with their own unique skills. That’s why there is such an air of hierarchy within production crews, everyone plays a separate role like clogs in … Read More »