The ways in which businesses can market their products or services is ever evolving. To think traditional marketing practices were confined to simple forms such as brochures or flyers and now with the proliferation of technological creations, those once constricted walls have most definitely crumbled. Cue in video.
The potential audience for video-based sharing is huge; YouTube alone sees 6 billion hours of video consumed and it is predicted that by 2017 video will account for 69% of all consumer internet traffic. The statistics speak for themselves therefore if you haven’t jumped on the video bandwagon yet to market your business, you my friend are falling behind and it’s time you come aboard.
They say a picture paints a thousand words, well, thats’ nothing. A one-minute video can have the value of up to 1.8 million words. Video is the new content … Read More »
There is always at least one video we can all recall off the top of our heads. Have a quick think, which one is it for you? Found it?
Some how this video has managed to house itself deep inside your memory and that is the underlying aim of all video content. Maybe the video shocked you, maybe it caused strong feelings of nostalgia or made you cry with laughter. Point is, this video stood out in the vast crowd of video content that we wade through daily.
There are some brands that have the ability to do this over and over again. Their videos are pure entertainment, they stick with us, quite simply they are winning at video.
These brands make their videos unskippable; they are producing content we WANT to watch. Who would of thought that people would be waking up … Read More »
As an intern at Phink, most of my job has consisted of writing blogs and working on social media to spread awareness of their business. During my time here for the past seven weeks, I’d been itching to go out and film an event. And this past Saturday, my desire was met and it couldn’t have been in a better way.
Ady Le Roux sent an email asking the interns (which includes Ericka, Sylvia, and myself) to shoot a gig at a local music venue in East London. What I soon found out was that the venue is actually a clothing store called Paper Dress Vintage. In the afternoon it is a brilliant vintage boutique and at night it transforms into a music venue with a bar.
Arriving at the venue with all the film equipment we were immediately introduced to Tony … Read More »
We’ve all seen that one video that makes us click the replay button over and over again. Whether the video makes us laugh or cry, there is something about viral videos that works.
Video marketing is a whole new territory that has just sprung up in the now digital era. It is a type of marketing that has completely intertwined with work and pleasure.
How can you or your company leverage a viral channel? Here are the seven golden rules of viral marketing.
Stop Being Neutral
In order to make sure you have created quality content you need to make sure your video triggers a strong emotional response. Develop an opinion that inspires strong emotions. When a viewer feels strongly about a video it is more likely to share the video.
Do Something Unexpected
People will not watch a video if they know how it will … Read More »
When it comes to video production, budgetary reasons can have a big impact on available access to proper film equipment. As a result, the process may require a guerrilla-style approach to achieving a specific or desired shot
Our production tips will give you brilliant and innovative ways to acquire the visual style that you’ll need with every day household items at your disposal without spending thousands of dollars.
This may sound like a strange approach to getting a tracking shot, but in fact it might be one of the most effective that can be accomplished in a matter of seconds.
All you need to do is find a stable counter top or any flat surface to place a square piece of cardboard on. Once you do this, place the camera on top of the cardboard and use your fingers to slide the … Read More »