An internal video for Coca Cola explaining their social media room set up and the daily management of:
· 430K Tweets
· 290K Facebook status updates
· 70K Instagram photos uploaded
· Over 100 hours of video uploaded and 5 million videos viewed on YouTube.
· 4.7 million tumblr posts
· 570 new websites
The video is for internal use only and subject to copyright of brand and marketing materials but please contact us for more information.
If you use music in a video for marketing purposes without looking into the legal factors it could be a business ending decision. The reason being that the fees and penalties for misuse of copyrights can be anything up to £100,000 per occurrence. Even if your situation doesn’t escalate to a court case, you do run the risk of the video being removed from a video sharing site such as YouTube or Vimeo and your account being banned! So in this post I’m going to explain some facts you need to know – look at it like your ‘get out of jail free card’
The company or organisation that owns the rights to the music has the option to license the music in anyway that they choose. In fact, they can choose not to license it if they so wish. Licensing … Read More »
Findmypast is an online genealogy website and the premier organisation on the planet to bring together the entire UK Birth, Marriage and Death indexes together in one simple and manageable search engine. Findmypast has over 1.6 billion records worldwide and offers a free service as well as a paid subscription. Here’s a promotion video we produced for them around a Victorian Christmas theme.
Phink recently had the opportunity to work with the Unique Trading International that are producing some new and exciting products for the African market.
The Unique team are creatively involved from the beginning of these projects. Providing us with a brief, a demographic and a host of great ideas. We, as a creative team will brainstorm different ways of approaching the project and ultimately how we will present the product in the best and most appealing way possible. From draft scripts, doodles and sample storyboards, we piece together how the advert will have maximum impact. Inspiration comes from a number of variables, the target audience, the brand guidelines, a lot of thinking and creative discussion.
Exploring the creative is one of most exciting parts of the process and where we get to let our imaginations flow and come up with a selection … Read More »
Here are some top 10 tips on creating GOOD corporate video! Not your run of the mill nonsense, but relevant up-to-date and useful TIPS!
1. Content is King:
Make sure the message is compelling and engages the viewer. Effective corporate video’s capture’s it’s audiences attention, piques their curiosity, provides information and makes them want to take action.
2. Lighting and Sound.
Proper lighting and good sound quality is crucial – light your subject correctly as poor lighting will look unprofessional and low budget. No one will notice poor sound but EVERYONE will notice bad sound and it will distract your viewers from the message your trying to convey.
The clothes worn by you or a paid actor should be appropriate for your business. If your clients are used to seeing you without a tie – then don’t wear one. And never wear busy patterns, … Read More »